Sales Manager

Business & Revenue Leadership Own and deliver top-line and bottom-line targets for the edible oil business Develop and execute annual operating plans (AOP) aligned with regional strategy Drive volume growth, market share expansion, and profitability improvement Monitor sales performance, identify gaps, and implement corrective actions Sales Strategy & Distribution Development Build and expand robust distribution networks across Zambia, Central African Republic, Congo Appoint and manage distributors, wholesalers, and key accounts Strengthen route-to-market strategy including urban and rural penetration Ensure availability, visibility, and reach across all key channels: General Trade, Modern Trade and HORECA / Institutional sales 3. Marketing & Brand Building Lead brand positioning and marketing strategy for edible oil portfolio Plan and execute ATL / BTL campaigns, promotions, and activations Drive consumer awareness, brand recall, and product differentiation Analyze competitor activity and adapt strategies accordingly P&L Ownership & Commercia excellence Own and manage the sales and marketing P&L Optimize pricing, margins, and trade schemes Ensure achievement of revenue, volume, and profitability targets Monitor key KPIs (sales growth, market share, distributor ROI, etc.). Cross functional collaboration Work closely with Supply Chain, Production, and Finance to ensure alignment Ensure demand planning accuracy and inventory optimization Align sales plans with production and logistics capabilities

Desired Candidate Profile

A Bachelor’s/Master's degree in Management with Sales and marketing as specialisation. 10–15 years of experience in Sales & Marketing, preferably in FMCG / edible oil / food industry Proven experience in managing and leading audit teams, with a track record of successful project completion. Experience working in Africa or emerging markets preferred Strong exposure to distribution-led sales models Basic French language exposure along with excellent English communication skills. Employment Type Full-time