Product Marketing Specialist

Product Positioning & Messaging Develop and maintain clear product positioning, value propositions, and messaging frameworks for software products and services. Create compelling product narratives tailored to target customer segments and buyer personas. Collaborate with Product Management and Sales teams to ensure consistent product communication across all customer touchpoints. Conduct market research to identify customer needs, market trends, and competitive opportunities. Go-To-Market (GTM) Strategy Develop and execute Go-To-Market plans for new product launches, feature releases, and product updates. Coordinate cross-functional activities between Product, Sales, Customer Success, and Marketing teams to ensure successful launches. Define target audiences, customer journeys, launch objectives, and success metrics. Monitor product adoption and market response following launches and recommend optimization actions. Growth Marketing & Funnel Optimization Design and execute experiments across the marketing funnel to improve customer acquisition, engagement, conversion, and retention. Analyze campaign performance and customer behavior data to identify growth opportunities. Implement A/B testing initiatives and optimize marketing channels based on performance insights. Develop strategies to increase product usage, customer activation, and long-term retention. Content & Sales Enablement Create product-focused marketing materials including presentations, case studies, datasheets, website content, and product collateral. Support the Sales team with competitive intelligence, battle cards, product demos, and objection-handling materials. Develop customer success stories and use cases that demonstrate product value and business impact. Performance Analysis & Reporting Track and report on key product marketing and growth metrics. Measure the effectiveness of GTM initiatives and marketing campaigns. Provide actionable recommendations based on data analysis and customer feedback. Continuously monitor competitor activities, industry trends, and emerging technologies.

Desired Candidate Profile

Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, or a related field. 3 5 years of experience in Product Marketing, Growth Marketing, Digital Marketing, or a similar role within a software or technology company. Experience marketing SaaS products, software solutions, or technology services. Proven experience developing and executing Go-To-Market strategies. Strong understanding of product positioning, messaging, and market segmentation. Experience with customer journey mapping and funnel optimization. Knowledge of growth marketing principles and experimentation methodologies. Proficiency in marketing analytics and reporting tools. Experience with CRM and marketing automation platforms. Ability to analyze data and translate insights into actionable marketing strategies. Understanding of software development and SaaS business models. Excellent written and verbal communication skills. Strong presentation and storytelling abilities. Analytical mindset with strong problem-solving capabilities. Ability to manage multiple projects and priorities simultaneously. Strong collaboration and stakeholder management skills. Results-oriented with a focus on continuous improvement and measurable outcomes. Experience in B2B software marketing. Familiarity with tools such as HubSpot, Zoho CRM, Google Analytics, Mixpanel, Hotjar, or similar platforms. Experience conducting A/B testing and conversion rate optimization initiatives. Knowledge of customer lifecycle marketing and retention strategies. Experience working in agile software development environments.