Director of Product Marketing

Description

Our client is seeking a strategic and results-driven Director of Product Marketing to lead go-to-market strategy for an emerging AI and application platform business. This highly visible leadership role will shape market strategy, influence product direction, define positioning and packaging, and build scalable growth programs.

The ideal candidate is a strong product marketing leader with technical depth, commercial judgment, and experience bringing emerging technologies to market.

MUST have 15+ years of relevant experience with a Background in one or more of the following: AI platforms, developer tools, DevOps, cloud infrastructure, application development, observability, software delivery, APIs, or enterprise technology

This is a fully remote role but our client is only considering candidates who are located in the eastern time zone. Salary is 180-195K with a 20% bonus.

Responsibilities

Lead global product marketing strategy for an AI and application platform portfolio

Develop category positioning, messaging, and portfolio narrative for technical and executive audiences

Translate complex technologies into clear customer value for developers, engineering leaders, and enterprise decision-makers

Partner with Product and Engineering on roadmap priorities through market analysis, competitive insight, and customer feedback

Build and execute go-to-market strategies that drive adoption, pipeline growth, and expansion

Develop segmentation, ideal customer profiles, buyer journeys, pricing, and packaging strategies

Launch lighthouse customer and early-adopter programs to validate product-market fit and generate customer proof

Support integrated GTM execution across demand generation, field marketing, communications, partner marketing, and sales enablement

Create sales plays, enablement tools, and messaging that improve win rates and accelerate deals

Lead and develop a high-performing global product marketing team

Use AI and automation to improve insights, productivity, and execution speed

Present strategy, priorities, and performance clearly to executive stakeholders

Requirements

Qualifications

15+ years of B2B product marketing, solutions marketing, or go-to-market experience

7+ years leading global teams in a matrixed environment

Experience commercializing emerging technologies and building new categories

Background in one or more of the following: AI platforms, developer tools, DevOps, cloud infrastructure, application development, observability, software delivery, APIs, or enterprise technology

Proven ability to influence product strategy, pricing, packaging, and investment decisions

Strong track record in both customer expansion and new customer acquisition

Experience with customer validation, design-partner, or lighthouse programs

Strong executive communication, analytical, and cross-functional leadership skills

Practical fluency with AI and automation in marketing

Bachelor's degree required; MBA or advanced degree preferred

This is an excellent opportunity for a product marketing leader who enjoys building new categories, leading high-impact teams, and driving measurable business growth.

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