Digital Marketing Specialist

We are a Dubai-based company offering premium financial-market training, AI-powered solutions, and proprietary software. We are looking for a Digital Marketing & AI Specialist who can take ownership of lead generation and turn marketing spend into qualified opportunities for our sales team. This is a hands-on role for someone who has built campaigns, improved results through testing, and uses AI tools to produce better work faster. You should be comfortable moving between strategy, campaign execution, content, analytics, and conversion optimisation. What you will own Plan, launch, and optimise campaigns across Google, Meta, LinkedIn, and YouTube. Generate qualified leads for premium products and improve cost per qualified lead and conversion rates. Build and refine landing pages, email journeys, and remarketing campaigns. Use AI tools for research, copy, creative production, video, automation, and testing while maintaining a consistent brand voice. Work closely with the sales team to assess lead quality and improve the path from enquiry to sale. Track results in GA4, advertising platforms, and the CRM; present clear insights and next steps to management.

Desired Candidate Profile

At least 2–3 years of hands-on performance marketing experience, with measurable lead-generation results. Experience marketing premium products or services; SaaS, education, finance, or related sectors is an advantage. Strong working knowledge of Google Ads, Meta Ads Manager, GA4, landing pages, CRM systems, and email marketing. Practical experience using AI tools such as ChatGPT, Claude, Canva AI, Midjourney, Runway, Zapier, or Make. We want to see how you use them in real campaigns. Excellent English writing and communication skills, including persuasive ad and landing-page copy. The ability to manage campaigns independently, diagnose weak performance, and act on the data. UAE-based candidates are preferred; candidates available for immediate relocation are welcome. What we offer A competitive salary based on experience, plus performance incentives tied to agreed campaign KPIs. UAE visa sponsorship and medical insurance. Ownership of marketing campaigns for AI, software, and premium education products. Professional growth path within a fast-moving, technology-focused team. How to apply Please submit your CV and portfolio, along with a short note covering: Your results: Two campaigns you personally managed, your role in each, and measurable outcomes such as spend, qualified leads, cost per qualified lead, conversion rate, or ROAS. Your AI workflow: Two AI tools you use regularly and a specific example of how each improved your work. Your availability: Current location, UAE visa status if applicable, notice period, and expected salary range. Please share results you can discuss confidently, even if client details need to remain confidential. Applications with clear evidence of campaign ownership and measurable outcomes will receive priority consideration. Employment Type Full-time