Digital Marketing Expert

Develop and execute digital marketing strategies focused on generating qualified leads and business enquiries. Plan, launch, manage and optimise campaigns across Google Ads and Meta Ads. Manage advertising budgets and monitor campaign performance, cost per lead and conversion rates. Identify and target relevant audiences, particularly high-value and international audiences. Conduct keyword research and implement SEO strategies to improve organic rankings and qualified website traffic. Coordinate with the content and web teams to develop landing pages and content that generate enquiries. Optimise landing pages, lead forms, website funnels and WhatsApp enquiry journeys to improve conversions. Conduct A/B testing of advertisements, creatives, landing pages, messaging and offers. Set up and monitor conversion tracking using GA4, Google Tag Manager and Meta tracking tools. Monitor website traffic, leads, qualified leads and campaign performance and prepare regular reports. Coordinate with the sales team to analyse lead quality, understand customer feedback and improve targeting and campaign performance. Track the complete lead journey from enquiry to conversion and identify opportunities for improvement. Manage and optimise campaigns across additional platforms such as LinkedIn and TikTok when required. Stay updated with the latest digital marketing trends, advertising platforms, SEO practices and industry developments. Ensure that all digital marketing activities comply with relevant UAE regulations and advertising platform policies. Continuously identify new opportunities to improve lead generation, website performance and overall digital acquisition. Desired Candidate Profile 3+ years of experience in digital marketing, performance marketing or lead generation. Strong hands-on experience with Google Ads and Meta Ads. Proven experience in generating qualified leads for high-ticket products or services. Experience managing advertising budgets and optimising campaigns based on performance and ROI. Strong knowledge of SEO, keyword research, Google Analytics 4 and Google Search Console. Practical experience with Google Tag Manager, conversion tracking and remarketing. Experience with LinkedIn Ads and TikTok Ads will be an advantage. Experience with CRM platforms such as HubSpot, Salesforce, Zoho or similar is preferred. Ability to analyse campaign data and make data-driven marketing decisions. Experience working with landing pages, WordPress or similar website platforms. Strong understanding of lead funnels, conversion optimisation and customer journeys. Experience targeting affluent, international or high-value customer segments is an advantage. Excellent written and verbal English communication skills. Knowledge of Arabic, French, or Hindi will be an advantage. Candidates must be currently based in the UAE. Google Ads, Meta or other relevant digital marketing certifications will be an added advantage. Strong communication, analytical, creative and problem-solving skills. Ability to work closely with the sales team and take ownership of lead quality and campaign performance. Employment Type Full-time

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