Area Sales Manager Traditional Trade

Role Overview The Area Sales Manager will be responsible for leading Traditional Trade sales operations across Cairo & Giza, driving revenue growth, strengthening distributor partnerships, expanding market coverage, and ensuring the achievement of sales and distribution targets. The ideal candidate should have solid FMCG experience, strong market knowledge, and the ability to lead field sales teams in a fast-paced environment. Key Responsibilities Sales Management Achieve monthly, quarterly, and annual sales targets Monitor sales performance and ensure consistent business growth Develop and execute sales plans aligned with company objectives Ensure product availability and visibility across assigned territories Distributor & Customer Management Manage relationships with distributors, wholesalers, and key retail customers Monitor distributor performance and ensure alignment with company KPIs Support distributors in achieving coverage, sales, and collection targets Resolve customer issues and maintain high service standards Market Execution Ensure proper execution of promotions and trade marketing activities Expand market coverage and identify new business opportunities Monitor competitor activities, pricing, and market trends Ensure compliance with merchandising and visibility standards Team Leadership Lead, coach, and develop sales supervisors and sales representatives Conduct regular field visits and performance evaluations Motivate the team to achieve sales and operational objectives Identify training needs and support team development Reporting & Analysis Prepare accurate sales forecasts and periodic performance reports Analyze sales data to identify growth opportunities and risks Provide market insights and recommendations to management Monitor collections and ensure healthy financial performance within the area

Desired Candidate Profile

Bachelor s degree in Business Administration, Commerce, Marketing, or related field 5+ years of experience in FMCG sales Minimum 2 years of experience in a managerial role Strong experience in Traditional Trade sales operations Deep understanding of Cairo & Giza markets Proven track record in achieving sales and distribution targets Strong leadership and team management capabilities Excellent negotiation and communication skills Strong analytical and problem-solving abilities Good command of English is an advantage Proficiency in Microsoft Office applications