Senior Marketing Specialist

Drive and own the marketing initiatives for GCC operations. This role sits at the intersection of brand, performance, and strategy u2014 leading integrated campaigns across online and offline channels, managing key agency and partner relationships, and ensuring marketing investment is tightly aligned with business impact. You'll be a critical voice in shaping how Kavak grows its funnel and stays ahead of a fast-moving, competitive market.

Key Responsibilities

• Campaign Leadership: Create, lead, and execute integrated marketing campaigns across both online (digital, social, performance) and offline (OOH, print, events, activations) channels
• Channel Partnerships: Identify, build, and manage strategic channel partnerships that expand Kavak's reach and drive incremental value
• Media Agency Management: Coordinate and oversee media agency efforts end-to-end u2014 from briefing and planning through execution, optimization, and performance reporting
• Cross-Functional Collaboration: Partner closely with the Strategy team to determine where marketing funding should be allocated and to assess the business impact of each campaign
• Upper-Funnel Growth: Develop and lead upper-funnel marketing initiatives (brand awareness, consideration) with a clear line of sight to how they translate into downstream conversion
• Market Intelligence: Conduct ongoing competitive analysis to track what competitors are offering, identifying gaps and opportunities to keep Kavak's proposition sharp and differentiated

Qualifications

• Bachelor's degree in Marketing, Media and / or Social Media 3u20135 years of experience running online, offline, and multimedia marketing campaigns
• Strong attention to detail, with a rigorous approach to campaign execution and AI reporting
• Market-savvy, with a sharp understanding of consumer behavior and competitive dynamics
• Agility to pivot quickly and refocus priorities as business needs evolve
• A growth mindset, with a bias toward experimentation, learning, and continuous improvement
• Technical Skills Analytics & Reporting: Google Analytics (GA4), Looker Studio / Power BI, or similar dashboarding tools
• Paid Media & Performance: Meta Ads Manager, Google Ads, TikTok Ads Manager, Programmatic/DSP platforms
• Marketing Automation & CRM: HubSpot, Salesforce Marketing Cloud, or similar
• Project & Campaign Management: Asana, Monday.com, Trello, or similar
• Creative & Content Collaboration: Canva, Adobe Creative Suite (Photoshop, Premiere), Figma
• Media Planning & Buying: Familiarity with media agency tools/platforms for OOH, TV, and print planning
• Competitive & Market Intelligence: SEMrush, Similarweb, or comparable tools for tracking competitor activity
• Collaboration Suite: Google Workspace or Microsoft Office 365; Slack for team communication
• What Success Looks Like Marketing campaigns that are well-integrated across channels and clearly tied to business objectives
• Strong, productive relationships with media agencies and channel partners
• A marketing funnel where upper-funnel investment demonstrably contributes to conversion
• A team and function that stays ahead of the competitor moves and adapts the market strategy accordingly
• Other

Requirements

Ability to think both creatively (language, Customer Experience) and analytically (model behavior, logic)