Senior Marketing Specialist

Job Description Roles & Responsibilities Assist the 360 MM for Implementation of the Marketing plans for Egypt portfolio to ensure the delivery of the local market Net Sales, Margin & budget and brand goals across all product lines, in conjunction with the centrally developed IMAP Manage the execution of specific tasks as part of the Marketing plan that ensure targets are met for channels and product groups as defined in the annual budget Assist in developing and deployment of branding for service center team & sites according to our brand guidelines Assist in developing in-store branding requirements jointly with retail team Assist in production of the required promotional & printing material Assist in all payments & financial processes / budget Assist for the development and production the ATL marketing assets across traditional touch points (TV / Radio / OOH etc) for effective deployment of the consumer communication strategy. Assist in development and production of the BTL marketing assets for effective deployment of the communicated message. Assist and follow up with DMM and execution the specific identified posts/materials across digital touch points (Social / Website / E-Commerce) for effective deployment of the digital strategy/Brand GLs Monitor ongoing campaigns. Assist on the Consumer research Quantitative and Qualitative; from research set up, questionnaire, execution including analysis and recommendations. Assist in executing the Consumer Marketing Activities across all channels in line with strategy; including ATL/BTL/PR content & product plans/Influencers/Digital/Activation. Constantly assess the media buying of the plans required to ensure its effectiveness and highest ROI Analyze the company s competitive position to highlight competitor activity and new opportunities for share growth in the market Work closely with our partners/ agencies and suppliers to achieve them to ensure the effectiveness in commination and business object Desired Candidate Profile 2-4 years of experience in Marketing, Brand Management, Digital Marketing, or related commercial role within fast-paced, consumer-focused industries such as Consumer Electronics, Home Appliances, FMCG, Retail, Telecommunications, or Automotive . Proven experience in supporting and executing integrated marketing campaigns across multiple channels, including ATL (TV, Radio, OOH), BTL, Digital, social media, PR, Retail Activations, and In-store Branding . Strong understanding of brand management principles , consumer communications, and campaign execution, with the ability to coordinate multiple projects simultaneously and deliver against timelines. Experience collaborating with advertising, media, digital, PR, and creative agencies , as well as managing relationships with external suppliers and production partners. Exposure to retail marketing , point-of-sale materials (POSM), merchandising, promotional activities, and shopper marketing initiatives are highly preferred. Experience supporting marketing budgets, purchase orders, invoices, and payment processes is an advantage. Strong analytical skills with the ability to monitor campaign performance, evaluate results, assess competitor activities, and identify growth opportunities. Excellent stakeholder management, communication, and cross-functional collaboration skills, with the ability to work effectively with Sales, Retail, Finance, Procurement, and external partners. Core Competencies: International. You enjoy working in a truly global environment and you like to deliver in cross-functional teams; Strategic. You have demonstrated strategic thinking, have strong analytical skills and ability to see the big picture; Business acumen. You have a proven track record of displaying strong business understanding and you can evaluate risks/opportunities making skilled business decisions; Team player. You have exceptional collaboration skills, proven ability to form strong cross-functional relationships with varying business partners; Good listener and communicator. You have great communication skills, and you have the ability to convince, influence and motivate others in a complex matrix organization; Self-starter. You are keen on new experience, responsibility and accountability. You are self-driven, problem-solver with a proven track record of delivering great results; Agile. You like working in a fast-moving environment, being open to new opportunities and evolving priorities and being flexible in the way you deliver against strict deadlines and dealing with ambiguity. You manage every shifting priority; Energy. You are passionate about what you do and able to transmit that energy to your team. Challenges are there to be overcome! Company Industry Consumer DurablesConsumer Electronics Department / Functional Area MarketingBrand ManagementMarketing ResearchDigital Marketing Keywords Senior Marketing Specialist Get real-time job updates only on our App