Regional Sales Manager

Lead and manage sales operations across assigned territories to achieve revenue, volume and market-share targets. Drive sales growth and maximize distribution and market penetration across the assigned area. Set sales targets for Sales Supervisors / Assistant Regional Managers and monitor achievement against budget. Allocate territories, routes and customer segments effectively to optimize sales coverage. Develop and implement sales strategies, plans and initiatives to achieve business objectives. Lead, coach and motivate the sales team to improve productivity, performance and target achievement. Monitor distribution coverage, customer acquisition, retention and market development. Build, maintain and expand relationships with key customers and major accounts. Monitor customer aging, collections and company assets in coordination with the sales team. Ensure on-time delivery and service excellence to customers. Handle key customer complaints and ensure timely resolution, with zero major issues pending. Monitor Daily Sales Outstanding (DSO), collections and overall customer credit exposure. Analyze sales, distribution, attendance, adherence and productivity reports and take corrective actions where required. Review territory and customer performance to identify opportunities for growth and improved profitability. Ensure sales teams comply with company policies, procedures, dress code, driving standards and code of conduct. Promote a strong health, safety and environmental culture and support HSSE initiatives. Ensure compliance with all applicable Health & Safety rules and regulations. Continuously evaluate and optimize sales operations to improve efficiency and cost effectiveness. Ensure achievement of revenue, market share and volume targets in line with department objectives.

Desired Candidate Profile

Bachelor’s degree in any discipline. 10+ years of FMCG sales experience, preferably in a field-sales, distribution or route-to-market environment. Experience managing large sales teams, territories and customer networks. Strong track record in achieving sales targets, revenue growth, distribution and market expansion. FMCG experience across Beverages, Food, Consumer Goods, Personal Care, Retail or similar sectors is acceptable. Experience in Home & Office Delivery / Direct Distribution will be an advantage but is not mandatory. Strong understanding of sales operations, distribution management, collections and customer relationship management. Proficiency in POS systems and Microsoft Office; strong Excel/reporting skills preferred. Excellent leadership, communication, presentation, negotiation and problem-solving skills. UAE Driving License is required. Self-motivated, commercially driven, customer-focused and capable of working in a target-oriented environment. Strong ability to communicate and influence stakeholders at different organizational levels. Employment Type Full-time