Performance Marketing / Marketer

WE’RE HIRING | PERFORMANCE MARKETING & GROWTH MANAGER Position Level: Mid-Level to Managerial Compensation: Competitive salary package, commensurate with expertise, capabilities and demonstrated value. About Steer Well Auto is an established automotive trading and export business operating in the UAE and serving customers across regional and international markets. With a strong foundation in the automotive industry, a diverse vehicle portfolio and growing business operations, we are continuously investing in technology, digital transformation and new opportunities to strengthen our market position. As part of our next phase of growth, we are seeking a highly motivated, commercially driven and results-oriented Performance Marketing & Growth Manager to take ownership of our digital customer acquisition strategy and help transform marketing into a measurable driver of business growth. The Opportunity We are not simply looking for someone to manage advertisements, increase followers or generate website traffic. We are looking for someone who can make a measurable difference. Someone who understands how to turn marketing strategies into qualified enquiries, customer acquisitions, stronger sales opportunities and sustainable business growth. This position offers the opportunity to take ownership of performance marketing, introduce innovative approaches, optimize advertising investments and contribute directly to the company’s commercial expansion. We value initiative, fresh perspectives, accountability, analytical thinking and the ability to execute ideas effectively. Key Responsibilities 1. Performance Marketing & Paid Advertising * Plan, execute, manage and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), TikTok and other relevant digital platforms. * Develop targeted campaigns for vehicle sales, lead generation, customer acquisition and brand visibility. * Manage advertising budgets efficiently, focusing on measurable returns and business outcomes. * Conduct audience research, competitor analysis, A/B testing and campaign optimization. * Develop remarketing and retargeting strategies to improve customer conversion. * Identify and test new acquisition channels and opportunities. 2. Lead Generation & Business Growth * Develop strategies to generate high-quality, sales-ready leads for the automotive business. * Target relevant customer segments, including retail customers, automotive dealers, wholesale buyers and international export clients. * Collaborate closely with the Sales Department to improve lead quality, response processes and conversion performance. * Build and optimize customer acquisition funnels, from initial enquiry to sales opportunity. * Identify opportunities to expand customer reach across the UAE and international markets. 3. Marketing Analytics & Performance Reporting * Monitor and analyze campaign performance using measurable KPIs. * Track cost per lead (CPL), cost per qualified lead, customer acquisition cost (CAC), conversion rates, return on advertising spend (ROAS) and other relevant performance indicators. * Implement and maintain accurate conversion tracking through GA4, Google Tag Manager, advertising pixels and relevant CRM integrations. * Develop performance dashboards and present regular reports to management. * Provide clear recommendations supported by data, commercial insights and measurable results. * Continuously improve campaign efficiency, lead quality and marketing profitability. 4. Digital Strategy & Conversion Optimization * Develop and implement a structured, performance-driven digital marketing strategy aligned with the company’s commercial objectives. * Optimize website landing pages, enquiry forms, WhatsApp conversion journeys and lead-generation funnels. * Collaborate with internal teams to improve vehicle listings, advertising creatives, content effectiveness and customer engagement. * Coordinate with website, CRM and technical teams to improve marketing automation and lead tracking. * Identify opportunities to strengthen digital customer acquisition and improve inventory visibility. 5. Innovation, Ownership & Continuous Improvement * Introduce new marketing ideas, technologies, tools and growth opportunities. * Challenge existing practices and recommend more effective approaches. * Take responsibility for campaign performance and continuous improvement. * Work independently while collaborating with Sales, Marketing, Finance and Management. * Demonstrate the ability to translate strategies into practical execution and measurable business results.

Desired Candidate Profile

Essential Requirements * Proven experience in performance marketing, paid advertising, digital customer acquisition or growth marketing. * Strong hands-on expertise in Google Ads and Meta Ads Manager. * Demonstrated experience managing, optimizing and scaling paid advertising campaigns. * Strong analytical abilities and confidence working with marketing data, budgets and performance reports. * Experience with GA4, Google Tag Manager, conversion tracking and campaign attribution. * Understanding of CRM systems, lead management, sales funnels and conversion optimization. * Excellent communication, planning, organizational and problem-solving skills. * Ability to independently manage campaigns and take accountability for performance. * Professional working proficiency in English. Preferred Qualifications * Experience in automotive dealerships, vehicle marketplaces, automotive trading or similar high-value product industries. * Familiarity with UAE and GCC consumer markets. * Experience with Zoho CRM, Odoo or comparable CRM platforms. * Knowledge of SEO, marketing automation, landing-page optimization and digital growth strategies. * Experience targeting B2B customers, dealers or international markets. * Relevant qualifications or certifications in marketing, business, analytics or digital advertising. We place greater importance on practical expertise, proven capabilities and results than on academic qualifications alone. The Person We’re Looking For We are looking for an ambitious, energetic and enthusiastic professional who genuinely enjoys marketing, technology, creativity and business growth. Someone who: * Is proactive, resourceful and comfortable taking initiative. * Thinks commercially and understands that marketing should contribute to business performance. * Is creative, analytical and willing to experiment with new ideas. * Takes ownership of responsibilities rather than waiting for instructions. * Is confident presenting ideas, challenging assumptions and proposing improvements. * Has a strong desire to learn, develop professionally and grow alongside the organization. * Can demonstrate real results rather than relying solely on theoretical knowledge. Interested candidates are invited to submit their updated CV along with a brief overview of their relevant experience. Applications demonstrating practical experience, commercial understanding and measurable achievements will be given particular consideration. Join Steer Well Auto and help shape the next phase of our digital growth. Employment Type Full-time

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