Marketing Specialist

Job Description Roles & Responsibilities Brand Awareness & Engagement Develop and execute digital marketing strategies to increase visibility and strengthen brand positioning in the UAE automotive market. Manage digital campaigns, influencer partnerships, and social content to build an active and engaged online community. Ensure consistent digital storytelling aligned with brand identity and customer touchpoints. Performance Marketing & Lead Generation Plan and optimize paid campaigns across Google Ads, Meta, TikTok, YouTube, and other digital platforms. Drive measurable results such as website traffic, test-drive bookings, showroom visits, and lead conversions. Manage retargeting campaigns to maximize customer acquisition efficiency. Social Media & Content Management Manage content calendars and publish across Instagram, TikTok, YouTube, LinkedIn, and Twitter/X. Create engaging, relevant content to capture interest and support customer journeys. Oversee social listening, community management, and online reputation monitoring. Analytics & Reporting Track KPIs across platforms using Google Analytics, Meta Business Suite, CRM dashboards, and other tools. Provide performance reports with insights and recommendations to optimize campaigns. Monitor competitor activity and adjust strategies to remain competitive. Collaboration & Support Work closely with the sales team to align digital marketing with showroom and retail objectives. Support brand initiatives, events, and campaigns with digital amplification strategies. Coordinate with internal and external partners to ensure seamless execution of campaigns . Desired Candidate Profile Educational Qualification Bachelor’s degree in marketing, Digital Media, or related field. Work Experience 3–5 years’ experience in digital marketing, preferably in automotive, retail, or consumer brands. Proven expertise in Google Ads, Meta Ads Manager, SEO/SEM, email automation, and analytics tools. Competencies Strong content creation and social media management skills. Data-driven mindset with ability to optimize ROI and performance metrics. Good interpersonal skills Languages Excellent communication skills in English Arabic is an advantage. Employment Type Full Time Company Industry AutomotiveAutomobileAuto Accessories Department / Functional Area MarketingBrand ManagementMarketing ResearchDigital Marketing Keywords Content CreationDigital Marketing AssociateMarketing AutomationMarket Development RepresentativeMarketing CoordinatorAdvertising SpecialistDigital MarketingEmail Marketing Get real-time job updates only on our App