Marketing Manager

Job Description Roles & Responsibilities Strategic Marketing Develop and implement the company's overall marketing strategy aligned with business goals. Create annual marketing plans, campaign calendars, and budgets. Conduct market research and competitor analysis to identify growth opportunities. Monitor market trends and recommend innovative marketing initiatives. Brand Management Build, strengthen, and maintain the HireStella brand identity. Ensure brand consistency across all digital and offline marketing materials. Develop brand messaging, positioning, and value propositions. Manage corporate branding, presentations, brochures, and promotional materials. Digital Marketing Plan, execute, and optimize digital marketing campaigns across multiple channels. Manage SEO, SEM, Google Ads, LinkedIn Ads, and Meta Ads campaigns. Oversee email marketing, lead nurturing, and marketing automation initiatives. Monitor website performance and improve user engagement and conversion rates. Content Marketing Develop and manage the company's content marketing strategy. Work closely with the Head of Content and Creative team to produce high-quality content, including blogs, articles, case studies, videos, podcasts, and social media content. Manage the editorial and content calendar to ensure timely publication. Lead Generation & Business Growth Design and implement lead generation campaigns to increase qualified B2B leads. Collaborate with the Sales team to improve lead conversion and customer acquisition. Develop marketing campaigns that support revenue growth and customer retention. Measure campaign effectiveness and continuously optimize performance. Social Media Management Develop and execute social media strategies across relevant platforms. Monitor audience engagement and build online communities. Analyze social media performance and recommend improvements. Stay updated on emerging social media trends and best practices. Marketing Analytics & Reporting Track, analyze, and report on marketing campaign performance using key performance indicators (KPIs). Prepare weekly, monthly, and quarterly marketing reports for management. Use data and analytics to drive strategic marketing decisions. Monitor marketing ROI and recommend cost-effective improvements. Events & Partnerships Plan and coordinate corporate events, webinars, product launches, and exhibitions. Build and maintain relationships with business partners, media organizations, and industry associations. Represent the company at networking events and conferences when required. Team Leadership Lead, coach, and mentor the marketing team. Allocate tasks, monitor performance, and ensure project deadlines are met. Foster a collaborative, innovative, and high-performance team culture. Coordinate with external agencies, designers, freelancers, and vendors when required. Budget & Vendor Management Prepare and manage the annual marketing budget. Monitor marketing expenditures and ensure optimal return on investment (ROI). Evaluate, negotiate, and manage contracts with marketing vendors and service providers. Cross-Functional Collaboration Work closely with Sales, Product, Customer Success, HR, and Operations teams to align marketing initiatives with business objectives. Support product launches, employer branding, recruitment campaigns, and customer engagement initiatives. Ensure marketing activities effectively support company-wide strategic goals. Compliance & Governance Ensure all marketing activities comply with company policies, brand guidelines, legal requirements, and data privacy regulations. Protect the company's intellectual property, confidential information, and brand reputation. Promote the ethical and responsible use of AI tools in marketing activities in accordance with company policies. Continuous Improvement Stay up to date with the latest marketing trends, AI technologies, digital tools, and industry best practices. Identify opportunities to improve marketing processes, workflows, and campaign performance. Recommend innovative solutions to enhance customer experience and business growth. Desired Candidate Profile Experience Minimum 5 years of progressive experience in marketing. At least 2 years in a managerial or leadership role. Proven experience in B2B marketing. Experience in the AI, SaaS, Software, IT, HR Technology, or Technology industry is highly preferred. Demonstrated success in planning and executing integrated marketing campaigns. Experience in startup or high-growth companies is an advantage. Employment Type Full Time Company Industry IT - Software Services Department / Functional Area MarketingBrand ManagementMarketing ResearchDigital Marketing Keywords Content Marketing ManagerBudget ManagementBrand ManagerDigital MarketingCommunications ManagerSEO OptimizationBrand DevelopmentCampaign ManagerCampaign AnalysisLead GenerationDigital Marketing ManagerMarket ResearchContent Strategy Get real-time job updates only on our App