Digital Marketing Manager

Job Description Roles & Responsibilities We are seeking a highly skilled Digital Marketing Manager to lead our digital marketing initiatives across the region. This role involves developing, implementing, and managing marketing campaigns that promote our company and its products or services. You will enhance brand awareness, drive traffic to our website, and generate inbound leads and sales. PRIMARY DUTIES AND RESPONSIBILITIES: Develop and execute digital marketing strategies across various channels including SEO, PPC, social media, email marketing, content marketing, and more. Plan and manage all digital marketing campaigns, including web, SEO/SEM, email, and social media (LinkedIn, TikTok, & Reels). Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies through digital marketing. Plan, execute, and measure experiments and conversion tests. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Manage and coordinate content creation and publishing, ensuring all content aligns with the company s brand voice and standards. Desired Candidate Profile Proven working experience in digital marketing, particularly within the SAAS environment. High experience in B2B is a must Demonstrable experience leading and managing SEO/SEM, marketing database, email, and social media campaigns. Previous experience working with HubSpot Marketing is desirable. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Excellent communication and interpersonal skills. Bachelor s degree in Marketing, Business, or a related field. Company Industry EducationTrainingTeachingAcademics Department / Functional Area MarketingBrand ManagementMarketing ResearchDigital Marketing Keywords Digital Marketing Manager Get real-time job updates only on our App