Digital Marketing Expert, Social Media Marketing Specialist

Job Description Roles & Responsibilities Plan, implement, and optimize paid social media advertising campaigns to achieve specific KPIs like lead generation or sales. Analyze social media performance metrics, providing insightful reports and actionable recommendations for continuous improvement. Develop and execute data-driven social media strategies aligned with overall marketing objectives to boost brand awareness and engagement. Create compelling, platform-specific content (text, image, video) that resonates with target audiences and drives desired actions. Manage and grow social media communities, fostering interaction, responding to inquiries, and building brand loyalty. Stay abreast of the latest social media trends, platform updates, and emerging technologies to maintain a competitive edge. Collaborate with cross-functional teams (e.g., content, design, sales) to ensure cohesive brand messaging across all digital touchpoints. Conduct competitive analysis to identify industry best practices and opportunities for differentiation. Monitor online conversations and manage brand reputation, proactively addressing customer feedback and potential crises. Desired Candidate Profile Creative thinker with a passion for storytelling and developing innovative social media content. Strong understanding of SEO, content marketing, and other digital marketing disciplines to inform social strategy. Expertise in major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their advertising capabilities. Proven track record of developing and executing successful social media campaigns with measurable results. Employment Type Full Time Company Industry Other Department / Functional Area MarketingBrand ManagementMarketing ResearchDigital Marketing Keywords Digital MarketingPaid Social AdvertisingDigital MarketingBrand Social Media LeadSocial Media AnalyticsBrand ManagementGrowth Marketing SpecialistContent Marketing ManagerContent CreationSocial Media Strategist Get real-time job updates only on our App