CRM and Performance Reporting Officer

Data Analytics and Power BI Develop, maintain and enhance Power BI dashboards covering recruitment, admissions, conversion and enrolment performance. Use DAX, Power Query and data modelling techniques to support accurate and effective reporting. Analyse complex datasets to identify trends, risks and opportunities. Support the development of reporting models using data from CRM, admissions and other institutional systems. Ensure dashboards and reports are accurate, consistent and accessible to relevant stakeholders. Recruitment and Admissions Reporting Produce regular reporting on applications, offers, deposits, enrolments and conversion performance. Monitor applicant progression through the recruitment and admissions funnel. Support intake forecasting and trajectory modelling across September, January and May. Provide ad-hoc analysis to support operational and strategic decision-making. Cost of Acquisition and Financial Reporting Support Cost of Acquisition modelling and reporting. Assist with analysis of scholarships, discounts and agent commissions. Support monitoring and reconciliation of recruitment-related expenditure and performance. Contribute to improved governance and reporting of discounts and scholarships. Admissions and Campaign Support accurate tracking of application status, documentation, offer conditions and enrolment progression. Assist with CRM-based conversion and applicant communication campaigns. Support audience segmentation and targeted communications across the applicant journey. Work with Recruitment, Admissions and Marketing colleagues to improve applicant engagement and conversion. CRM and Automation Build, maintain and optimise CRM workflows, automation journeys and communication campaigns. Support CRM system testing, enhancements and user administration. Monitor CRM processes and identify opportunities to improve efficiency and reduce manual activity. Support colleagues with CRM-related queries and system processes. Data Quality, Compliance and Continuous Improvement Support data quality checks and identify discrepancies across CRM and related systems. Assist with CHEDS and other institutional or regulatory reporting requirements. Support audit and compliance activity relating to recruitment and admissions data. Identify opportunities for automation, process improvement and enhanced reporting. Contribute to wider MRAC digital transformation initiatives. Skills and Competencies The successful candidate will demonstrate: Strong analytical and problem-solving skills. High attention to detail and accuracy. Ability to communicate data and insights clearly to technical and non-technical audiences. Strong organisational and time-management skills. Ability to work independently and collaboratively. A proactive approach to continuous improvement and automation. Commitment to data integrity, confidentiality and good governance. Key Working Relationships The postholder will work closely with: CRM & Performance Reporting Manager Finance and Planning Prospect Experience and Global Admissions Hub teams Recruitment and Admissions teams Marketing and Communications Information Services and other relevant professional services teams

Desired Candidate Profile

Education and Qualifications Essential Bachelor s degree in Data Science, Data Analytics, Business Analytics, Computer Science, Information Systems or a closely related quantitative discipline. Desirable Master s degree in Data Science, Data Analytics, Business Analytics or a related discipline. Relevant Microsoft Power BI or data analytics certification. Technical Skills Essential Strong practical experience using Microsoft Power BI. Demonstrable proficiency in DAX. Strong understanding of data modelling and dashboard development. Experience using Power Query for data preparation and transformation. Strong analytical and numerical skills. Advanced Microsoft Excel skills. Ability to work with large and complex datasets. Strong understanding of data quality, validation and reconciliation. Desirable Working knowledge of SQL or equivalent data-querying tools. Experience with CRM or marketing automation systems. Knowledge of Power Automate or other Microsoft Power Platform tools. Exposure to forecasting, predictive analytics or statistical modelling. Experience using Python, R or similar analytical tools. Experience Essential Experience producing analytical reports, dashboards or management information. Experience analysing data and translating findings into meaningful insights. Experience managing multiple priorities and working to deadlines. Experience working collaboratively with stakeholders. Desirable Experience within higher education, recruitment, admissions or student services. Experience working with applicant conversion or recruitment performance data. Experience supporting CRM automation and communication campaigns. Experience with Cost of Acquisition, scholarships, discounts or commission reporting. Experience supporting regulatory or compliance reporting.