Data

Consumer & Shopper Insights Analyst

PepsiCo
Alexandria, Egypt Listed 1 week ago via Naukrigulf
tableau stakeholder management

Job Overview

Company Industry FMCGFoods, Beverages
Department / Functional Area Marketing, Brand Management, Marketing Research, Digital Marketing

Execute against team charter (SLA) for Insights Supervisor for Business Insights Execute market, portfolio, and brand level reporting of Marketing KPI performance (utilizing dashboards, templated decks, and reporting tools) Provide business performance explanations, incorporating considerations beyond data into the reporting Explain business performance, drivers, and optimization opportunities Provide responses to ad-hoc follow-ups when double-click (additional questions) required with tables/charts/stories using relevant data Recurring Tracker and Report maintenance Execute monthly and quarterly Reporting / Trackers Support adhoc requests, diagnostics from stakeholders Support building BI Capabilities Coordinate with Stakeholders and Automation teams in building new capabilities within the team Ensure project completion on time and subsequent adoption Stakeholder Management Build relationship and manage stakeholder expectation Engage stakeholders on key S&T initiative based on digital Transformation and productivity

Desired Candidate Profile

Qualifications A mid-level Insight or Analytics professional with experience in a leading consumer goods company. 4 to 5 years+ experience Language: English Fluent Has a track record of identifying and championing new processes for improving fact-based decision making Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios and is an exceptional storyteller. Strong collaborator; Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets or brands; will be willing and able to embrace Responsive Ways of Working Can easily see how insights/research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisions Proven analytics, shopper research experience, consumer insights experience or commercial experience in combination with strong analytical skills High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRi (POS and HH panel), GlobalData, Kantar, etc. Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually Proficient with PowerPoint and Excel; including ability to write complex formulas Experience with Tableau and PowerBI is good to have Operational experience from business servicing sector and/or consulting experience would be a plus

Education

Bachelor s or master s degree in economics, math, marketing or management background

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  • CompanyPepsiCo
  • LocationAlexandria, Egypt
  • CategoryData
  • Listing sourceNaukrigulf
  • Apply onnaukrigulf.com
  • Listed1 week ago
Consumer & Shopper Insights Analyst On naukrigulf.com
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