Commercial Director

Commercial Strategy Develop and implement the overall commercial strategy to achieve sustainable revenue growth and profitability. Build sustainable revenue growth across existing and new markets. Align commercial plans with production capacity, supply chain capabilities and financial objectives. Deliver annual sales, profitability and market share targets. Sales Leadership Lead domestic and international sales operations. Develop regional and international market growth strategies. Establish annual sales budgets, targets and forecasts. Monitor sales performance and implement corrective actions where required. Negotiate strategic customer agreements and commercial partnerships. Marketing & Brand Management Develop corporate and product marketing strategies. Build and strengthen private-label and company-owned brands. Improve brand awareness, market positioning and customer loyalty. Lead product launches, promotional campaigns and trade marketing initiatives. Strengthen digital marketing and market engagement activities. Market Positioning Position the organization as a preferred and reliable seafood supplier. Develop competitive differentiation strategies across target markets. Monitor competitor activities, pricing and market trends. Identify emerging market opportunities and changing customer needs. Increase market presence across premium and value segments. Business Development Identify and develop relationships with new distributors, strategic customers and business partners. Expand exports into new countries and geographical markets. Develop strategic partnerships to support long-term commercial growth. Identify opportunities for new products based on market trends and customer requirements. Profitability Management Drive profitable sales growth rather than volume growth alone. Lead pricing strategy and commercial pricing decisions. Optimize customer, product and market profitability. Improve gross margin performance. Identify and manage commercial risks. Customer Relationship Management Build strong executive-level relationships with key customers and strategic accounts. Improve customer satisfaction and retention. Resolve major commercial and customer-related issues. Develop long-term strategic customer partnerships. Commercial Planning Lead annual sales and commercial planning. Improve sales and demand forecast accuracy. Coordinate demand planning with Operations and Supply Chain. Optimize inventory levels and product availability in line with market demand. Cross-functional Leadership Collaborate closely with Operations, Supply Chain, Procurement, Finance, Quality Assurance and Research & Development to ensure effective commercial execution. Ensure commercial decisions are aligned with operational capacity, financial objectives and product quality requirements. Lead and develop high-performing commercial teams.

Desired Candidate Profile

Education & Qualifications Bachelor's degree in Business, Marketing, International Business or a related discipline. MBA or relevant Master's degree is preferred. Experience 12–15 years of progressive commercial experience. Minimum 5 years in senior commercial management or leadership roles. Proven track record of delivering revenue growth, profitability and market expansion. Strong experience leading sales and commercial operations across domestic and international markets. International export experience is essential. Experience in seafood, FMCG, food manufacturing or a related consumer products environment is highly desirable. Experience with private-label manufacturing, retail and/or foodservice channels is preferred. Proven experience developing distributors, strategic customers and international partnerships. Commercial & Technical Competencies Commercial strategy and planning Sales leadership International business development Export market development Marketing and brand strategy Private-label business development Pricing and margin management Financial and commercial analysis Market intelligence and competitive analysis Customer relationship management Contract and commercial negotiation Demand and sales forecasting Trade marketing Team leadership and development Leadership & Behavioural Competencies Strong strategic and commercial thinking Results-oriented mindset Strong negotiation and influencing skills Excellent communication and presentation skills Strong customer and relationship management capabilities Analytical and data-driven decision making Ability to identify and capitalize on market opportunities Strong cross-functional collaboration Change management and transformation capabilities Ability to lead and develop high-performing teams Preferred Industry & Market Experience Canned tuna Canned sardines Seafood processing Food manufacturing FMCG Private-label manufacturing Retail and foodservice channels International export markets Consumer packaged goods Success Profile The successful candidate will be expected to: Deliver profitable and sustainable sales growth. Expand international market presence and export revenues. Strengthen brands and overall market positioning. Develop and maintain strategic customer and distributor relationships. Increase market share while protecting commercial margins. Identify and develop new markets, products and revenue opportunities. Build and lead a high-performing commercial organization. Establish strong commercial planning, forecasting and pricing disciplines. Position the business as a competitive regional seafood producer and trusted international private-label partner. Employment Type Full-time

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