Brand and Digital Marketing Manager

Brand positioning and strategy Develop and maintain clear positioning and a consistent voice for Timesworld across its markets and channels. Create marketing strategies for the company s products and services based on their audiences, value propositions, and commercial goals. Translate complex capabilities into clear, persuasive messages. Set marketing priorities and campaign plans in coordination with company leadership. Monitor market developments, competitors, and customer needs to identify opportunities for stronger positioning. Content and communications Write and oversee content for the website, campaigns, emails, presentations, case studies, social media, and other marketing materials. Develop content plans that support brand awareness, product adoption, lead generation, and client engagement. Work with internal specialists to turn their knowledge into useful content for specific audiences. Edit and approve team output for accuracy, clarity, consistency, and quality. Guide the use of AI tools in content production while maintaining editorial judgment and originality. Digital marketing and growth Plan and execute campaigns across relevant channels, including search, paid media, email, and social media. Improve website content for search visibility, including visibility in AI-assisted search. Develop campaigns with defined audiences, conversion goals, and measurable outcomes. Work with design, web, product, and sales teams on landing pages and campaign assets. Review performance data, report on results, and refine campaigns accordingly. Creative direction and team leadership Guide the visual quality of marketing materials, including layouts, imagery, presentations, and digital campaigns. Brief designers clearly and provide constructive feedback that improves the final work. Lead the marketing team, set priorities, assign responsibilities, and ensure timely delivery. Maintain a marketing calendar covering the corporate brand and product portfolio. Coordinate external agencies or freelancers when required. Take direct ownership of important writing and campaign tasks, particularly for launches and urgent opportunities.

Desired Candidate Profile

Bachelor s degree in marketing, communications, business, journalism, or a related field. At least 7 years of relevant experience in brand, content, and digital marketing, including team leadership. Excellent English writing and editing skills, supported by a portfolio of published work and campaigns. Proven ability to develop positioning and marketing plans for both a company brand and individual products. Hands-on experience with digital campaigns, paid media, email marketing, SEO, analytics, and performance reporting. Ability to understand technology products and explain their value to business audiences. Strong project management skills and the ability to move from strategy to execution. A strong sense of design, visual presentation, and aesthetics is a significant advantage. Experience in B2B technology, SaaS, data services, hospitality technology, education technology, or market research is an advantage. A proactive approach and a record of delivering measurable marketing results. Must be currently residing in the UAE.