Boutique Manager - De Beers

Job Description Roles & Responsibilities What you'll be doing Our Boutique Manager is the ambassador of the Maison and the guardian of its heritage, savoir-faire and standards of excellence. They lead the boutique as a business owner, with client development at the heart of the role: building, enriching and activating a high-value client database, cultivating enduring relationships with High Jewelry clients and VICs (Very Important Clients), and elevating every interaction into a memorable Maison experience. They achieve ambitious sales targets across High Jewelry, Fine Jewelry and Bridal, develop and inspire a team of client advisors, and ensure impeccable adherence to the Maison's guidelines, ceremonies and boutique processes. Key Responsibilities Client Development & Database Building Own the boutique's client development strategy: define and drive an annual clienteling plan with clear objectives for new client recruitment, retention, reactivation and upselling across all product pillars. Build and continuously enrich the client database: ensure systematic, qualitative data capture at every touchpoint (profile, preferences, important dates, gifting occasions, purchase history, lifestyle) and maintain the highest standards of data accuracy and confidentiality. Segment and activate the database: analyse the client portfolio (VIC / VIP / prospects / sleeping clients) and orchestrate personalised outreach cadences, one-to-one appointments, private viewings and follow-up rituals for each segment. Personally manage and grow a portfolio of top-tier clients and High Jewelry prospects, acting as their trusted advisor for significant acquisitions, commissions and special orders. Proactively prospect new high-net-worth clients through networking, referrals, partnerships (hospitality, private banking, art and lifestyle circles) and local community presence, converting them into loyal Maison clients. Lead the boutique's participation in client events, High Jewelry presentations, trunk shows and Maison activations from target guest lists drawn from the database to post-event follow-up and conversion tracking. Set individual clienteling objectives for each client advisor (data capture rate, appointments, reactivations, retention) and review performance in weekly one-to-ones. Drive the Business Lead by example and embody the Maison's values, heritage and philosophy in every interaction with clients and team members. Define, execute and monitor the boutique action plan to achieve sales targets and KPIs, with particular attention to sales mix across High Jewelry, Collections, Classic and Bridal. Monitor key clienteling KPIs retention rate, repurchase rate, average transaction value, VIC contribution, data capture quality and take corrective action. Stay ahead of High Jewelry market trends, competitor activity and local client dynamics, sharing structured feedback with the back-office and merchandising teams. Think omnichannel by leveraging every point of contact boutique, distance selling, digital clienteling tools and e-commerce to serve clients wherever they are. Team Leadership & Development Provide the team with a clear vision of the boutique's ambition and the central role of client development in achieving it. Identify, recruit, develop and retain talents with strong clienteling instincts and genuine passion for jewelry, gemology and craftsmanship. Coach client advisors on the art of clienteling: discovery, storytelling around the Maison's creations, handling of precious pieces, negotiation and long-term relationship building. Create a positive environment built on trust, respect and fairness, and represent the team's voice with leadership and HR. Promote a growth mindset through the Group's learning platforms, and ensure development plans and performance improvement plans are discussed and documented transparently. Client Experience Guarantee a flawless, warm and highly personalised Maison experience for every visitor, in line with the Maison's ceremony of sale and hospitality standards. Champion the clienteling approach and tools across the team, with a focus on VICs leveraging client data to anticipate needs, personalise gestures and create surprise-and-delight moments. Recruit new clients and convert them into loyal advocates of the Maison through excellence of experience, consistent follow-up and genuine relationship building. Handle sensitive client situations, special orders, bespoke requests and after-sales care with discretion and the highest service standards. Desired Candidate Profile Proven Boutique Manager experience within the luxury jewellery or watches industry , with an established network and client database in the UAE luxury market. Strong clienteling and CRM expertise , with a proven track record of building, developing and leveraging a high-value client database within the UAE market. Commercially driven, with the ability to analyse business performance, achieve ambitious sales targets and inspire a high-performing team. An engaging and relationship-focused leader, confident in building lasting relationships with VIP and High Jewelry clients while coaching teams to deliver the Maison's standards of excellence. Company Industry Retail Department / Functional Area SalesBusiness Development Keywords Boutique Manager - De Beers Get real-time job updates only on our App